PROTEIN












Self-initiated project. Protein shakes are often presented in an overly ‘sciencey’ and serious way, which can make exercise and nutrition feel stressful rather than enjoyable. Since many people already have stress in their lives, health and movement should feel fun and positive, not burdensome. While playful packaging is common in products for children, sports supplements for adults rarely take this approach, leaving an opportunity to rethink how they’re designed and presented.